Keeping your fingers crossed is not going to help you when you are to optimize a website whose bread and butter is only images. Yah, I know how tough it is to make the images rank high in search engines and there are fewer techniques that you can give a try. Contrary to popular perception, there are some real techniques available that can make you win the tough battle. Here we are going to share some tips that will help you save you skins and make you the bright side of life:
Do the basics: Since Google is not great at identifying and differentiating one image from another, you need to take the pain of optimizing them so that the images get their share of attention in image search result of Google. So get the gloves off and get ready for some actions. First of all, use specific keywords while describing the filename or image title and use keywords specific alt tags while. While writing alt tags and description for the images, you need to make sure that you are not going overboard while doing so.
The alt tags of the image should correspond with the image alt tags and you should always be uploading large sized images, as Google is supposed to preference to large size images rather than small sized images. It will be create if you can add some text relevant to the image but for God’s sake do not make it look like another churn out piece article getting ready to be thrashed by Google.
Have a Gallery: It is good idea to set up a gallery page where people can browse images without facing least hassle along the way. It is a good idea to create a gallery page for each category and it will add to the internal linking structure of the page and that sometimes equates to better online exposure.
Submit to Photoblog Directory: You can easily increase visibility of your images by submitting the images to photoblog communities and directories. You can have link back to your own website. Some popular photoblog sites are – Photoblogs.com, Photoblogs.org, Google Photoblog Directory.
Bookmark Some Images: There are numerous image bookmarking sites available that you can use to promote, share and distribute your images and thereby gain enough visibility for your website and your brand. Create an official profile for your business and then upload some cool images from your website and there you go. It will give your brand the exposure that you have been looking for long. Here are some list of image bookmarking sites where you can try your luck – Lookbook, Flickr, Imageloop, Photoree, Photosynth, Dailybooth, Enjoysthin.gs etc.
Reach Out to Blogger: It is know that bloggers are always looking for great quality images to complement their blog posts. Since these blogs are read by thousands of visitors all over the world, you will get huge exposure for your image site. So, it is your moral responsibility to contact some non-photo bloggers and ask them to give credit in return of posting some grand images in their sites and I hope they will happily accept the offer. So, you will have double benefits. In one place, you will be getting great link back to your website which is awesome and in other place, you might be able to rope in some great clients who might have got impressed with your creative photos.
Create a network: It is always a good idea to join a network of likeminded people. This will give your brand an exposure and you will have an idea of what you need to do to make it to the top. You can do innumerable things if you manage to get cozy with likeminded photographers. You can guest post in their blogs or else you can take an interview of a leading photographer and publish that thing in your blog. You can ask them politely though share some images of your in social media sites, as this will help you greatly increase your brand presence.