Do you know that a lot of bloggers spend hours crafting great articles they think will have an impact on their readers, only for their readers to stop reading the article in the middle of it? Do you know that a lot of bloggers create content on their blog consistently for years, only for that masterpiece they published a few years ago to end up being ignored? So many people tell you about the importance of writing great content and having an attractive headline, but very few people really tell you the importance of formatting your content in a way that anybody who stumbles upon it wants to read it. Formatting your articles can help your readers understand your content better, while at the same time telling the search engines what your content is all about, and as a result leading to more rankings and traffic for you. This article will be giving you a few tips on how to format your articles for better search engine traffic.
Use the Heading Tags to Tell Search Engines what Your Content is about
Very few bloggers really know what the heading tags are, or how important they can be. Unfortunately, that can be a great mistake because the heading tags are one of the most important tags that communicate what your article is all about to the search engines.
The heading tags range from the H1 to the H6 and any of the six tags can be used in your content. The H1 tag is the most important, and it can be used in your title to tell the search engines what your article is all about. Other tags are also useful, but they serve various purposes.
You can easily use the H1 tag in your HTLM by using: <h1>This is My Article Title</h1> – “h1″ can be replaced with any of the heading tags you plan to use.
Use Meta Descriptions to Tell Search Engine Visitors what Your Content is about
Another way to format your articles for better search engine traffic is by using your Meta description effectively. Aside from the fact that it provides better understanding of your content to the search engines, it is also the only way search engine users can know what your content is all about. Your Meta description shouldn’t be loaded with keywords, but with an accurate description of what your content is all about.
Use Blockquotes to Make Your Content Standout
Blockquotes can also be used to make your content more presentable. Blockquotes should be used in your articles to make a particular point stand out. For example, if you wrote a very long post and you think a point should be remembered and taken seriously, you can easily use a blockquote to help you make that point stand out.
Use Bolds and Italics to Emphasize a Point
Bolds and Italics can also be used to emphasize a particular point in your article to help reader gain clarity. Using bolds make your points stand out, and using italics tells your readers to take note, and as a result leading to them paying more attention to your content.