CTR or Click Through Rate is one way of measuring an online campaign’s success. CTR is calculated by dividing the number of users who clicked on an advertisement unit on a page over the number of times the ad was delivered (impressions).
Example: If a banner ad had 100 impressions and one person clicked on it then the resulting CTR (Click Through Rate) would be 1 percent. A high CTR means that the advertisement campaign is successful because a lot of clicks with while having less impressions. This shows that your ads are very successful therefore resulting a lot of earning for you.
Bidvertiser is one the many advertising programs that webmasters use to make money online. It’s a CPC (Cost per Click) type of program or also known as PPC (Pay Per Click). Some webmasters are earning big amount from this program and many are still having problems making money from it.
Below is the main reason that most of the webmasters complain about Bidvertiser advertisements on their sites are
1.Low CTR (Click Through Rate)
2.Low EPC (Earning Per Click)
3.Low Advertisement Inventory
Here I will describe about its solutions to your Bidvertiser ads. Here are some cool tips to increase your ads CTR resulting to better earnings for you.
Low CTR (Click Through Rate)
Blend your Bidvertiser Ad unit well with your site’s theme
Bidvertiser allows you to fully customize the look of your ad in terms of font, size, color etc so better to take advantage of this.
Before placing your Bidvertiser Ad unit to your website content make sure to blend it into your website theme perfectly with the color of your, links and background. The font and font size of your ad must be same as your content. This gives your ad unit a better feel for your readers.
If you are not able to blend it with your content then make sure to blend it with the colors of nearby elements in your webpage where you placed it. It makes the ads as naturally blended with the environment as possible.
We don’t have to make the ad units overpower the color and font format of our theme because overpowering ads are less likely to be clicked because it looks annoying.
Place bidvertiser Ad unit on the banner or top fold of your web page.
Banner is the upper part of your web page that is first seen when someone visits your site. More exposure means that your ads are more likely to be clicked so avoid placing your Bidvertiser ad unit after the content or at the bottom of the page.
Mostly website readers don’t scroll down to bottom part of a web page unless what their reading is very interesting. Placing your ad unit on the top fold part of your site gives them enough exposure on the first page load without having to scroll down therefore increase the chances that it will be clicked.
If you are using blog for your site then place an ad unit below of your content’s title is one of the best placement.
Allow the Display of Image Ads
Regular visitors of your site know the placements of your ad units on your site since they drop by regularly. Seeing the same text-based ad on same place again lowers it chance to get clicked since they are already know it is an advertisement.
To avoid this you can refresh an ad units look by approving the display of image and eBay ads. This way you can somehow change the feel of your ad unit and make it more interesting to click because it looks fresh and new.
To do this, you need to change your settings of your Bidvertiser“Preferences” and allow to “Display Image Ads” in your Bidvertiser Preferences. Also allow to “Display eBay Ads” as well.
Low EPC (Earning Per Click)
Manually Filter and approver your Advertisers
Automatic approval is not always a good idea because if approves every bidder on your site, a mix of high and low bidders. More often, there are lots of bidders that offer very low earing per click so by manually approving them you are assured that you got the highest bidders appearing on your site frequently.
It is very easy to setup. Go to “Preferences” option and choose “manually approve your ads“. Then go to your “Ad Status” tab, there you can approve and filter the highest bidders that you want to appear on your site, also decline advertisers that offer very low bids.
You can also check the site of your advertisers before approving them. Also take in consideration what countries your site’s visitor mostly came from. By knowing this, you can select the highest bidders for that countries, this will significantly increase your earnings.
In case of geo-targeted ads, I tend to always approve them to avoid having a low advertisement inventory.
Manual approval only takes less than five minutes to do every day. By doing this, your highest bidders will appear more often in your ad block and protect your readers from unwanted ads.
Avoid placing many Bidvertiser ad units on a single page
Bidvertiser doesn’t shows content relevant ads and also doesn’t depend on your keywords to generate ads but from the highest bidders. It means that for every ad unit on your page, the same advertisers will show up.
Visitors doesn’t want to check out or click the advertisers that they already visited or seen before. To fix this, just place on to tow ad units per page. In case you want to place more than two, make sure to place them away from each other.
Don’t forget to place your bidvertiser Ad unit on the banner or top fold of your site’s page
More exposure means that your ads are more likely to be clicked. Not all of your site’s visitors scroll down your page unless you content is interesting. So avoid placing your bidvertiser ad unit after the content or at the bottom of the page.
Placing your ad unit on the banner or top fold increases its visibility and the chances of getting clicked by your visitors as well as your ad’s CTR (Click Through Rate) thus producing you a lot of earnings.
Low Advertisement Inventory
Bidvertiser has less ad inventory compared to other advertising programs so you are more likely to see “Your Ad Here For Free” link when there are no ads available. This link won’t let you earn from clicking it, you will earn if an advertiser decides to sign up using this link and spends to advertise on your site as your referred advertiser.
Some advertiser prefer geo-targeting, meaning their ads will only appear in specific countries and other have time duration on their ads. That’s why you see this “Your Ad Here For Free” link because there are no available ads targeted for your country.
Select the Best Category that has a many Advertisers
While adding your domain in your Bidvertiser publisher account you need to choose the main and sub category for that. So make sure that categories match your domain’s niche or at least have some relevance to it otherwise Bidvertiser admin will reject it.
Computer & Internet as main category works fine and has a good number of advertisers. You can select any of its sub categories that matches to your content. This category is also known as Business category.
If your niche falls between these two categories then you will minimize the lack of Bidvertiser ad inventory. Choosing categories for your domain is very important step because once these are selected, you can’t change this anymore even if you delete and re-input it. The only way to change this is to contact Bidvertiser‘s support team.
Allow to Display eBay and Image ads
Other advertisers prefer to advertise using standard graphical ads so make sure that you allow to “Display Image Ads” in your Bidvertiser “Preferences“. Also allow to “Display eBay Ads” as an additional inventory support.
Use only Standard Size Ad Units
Bidvertiser almost got all the standard ad formats for your site. They also allow you to create a customized ad size that prefer through “Free Design“. This one is great for text-based ads but in terms of image ads, this is not good.
Advertisers that use graphical ads always use standard size ad units so if you have some custom-sized ad units in your site, you are losing some advertiser inventories. Here is a list of the standard ad units and I advise you to use it.
·Medium Rectangle (300 x 250)
·Vertical Rectangle (240 x 400)
·Large Rectangle (336 x 280)
·Rectangle (180 x 150)
·Full Banner (468 x 60)
·Half Banner (234 x 60)
·Vertical Banner (120 x 240)
·Square Button (125 x 125)
·Leaderboard (728 x 90)
·Wide Skyscraper (160 x 600)
·Skyscraper (120 x 600)
·Half Page Ad (300 x 600)
Avoid Ad units that display more than three Advertisers
There is no problem to use ad units that displays more than three ad units but since Bidvertiser has low ad inventory, we are trying to avoid the “Your Ad here for Free” link that shows up when there are no advertisers available.
The most effective units with three or less advertiser links are
Medium Rectangle (300 X 250)
Full Banner (468 X 60)
Vertical Banner (120 X 240)
Square (25 X 125)
Above four units are also the most likely units to have image ads so better to use these.
These simple tips and tricks can help you effectively monetize your website or blog with Bidvertiser and also help to increase your Bidvertiser ad inventory as well as earnings. It worked for me, hope it works for you too.
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Hi, My Name is Sanjan Bikram. I am a Visual Interface Designer focusing on Web Applications design, WordPress/blogger development… I am also the founder and Chief-editor of XploringMinds.Com
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